The objectivists started in 1931 by Louis Zukofsky. The movement began in the magazine Poetry: A Magazine of Verse. The initial group consisted of Zukofsky, George Oppen, and Carl Raskosi. The name of the movement was encouraged by Harriet Monroe's request for a group title. The movement had basic rules which include, treating the poem as an object, emphasizing sincerity, intelligence, and the poets ability to look clearly at the world.